Asking the right questions, So you get the right answers.

Asking the right questions, So you get the right answers.

Asking the right questions, So you get the right answers.Asking the right questions, So you get the right answers.Asking the right questions, So you get the right answers.

Who We Are.

My name is Aaron Skelton and I'm the Founder of The Peloton Project.  


After serving in senior leadership roles at Loblaw Companies Ltd. across operations, merchandising, procurement, and retail concept design,  I made the decision to branch out and try my hand at being on the other side of the CPG equation.  


In my most recent role, I was privileged to be the Co-Founder and COO of GreenSpace Brands.  GreenSpace Brands was one of Canada's fastest growing public companies (Profit 500:2019) and grew exponentially (+1700%) through a robust internal brand and acquisition revenue model.  Even with having had the opportunity to have a front row seat to all the success of the incredible GSB team, I was ready for a change.


What I have learned through my career is that my passion is people, and in enabling them to optimize their unique situation.  


This is where the idea for The Peloton Project was born.


Why a peloton?  A Peloton is symbolic of a group effort to achieve more than would have been possible individually.  This is what drives me... how do we get more out of the same effort?  How do we get faster?


Join me on this journey and let's ride together.


What We Set Out To Do.

We live to find solutions to problems.   


The Peloton Project assists successful small and medium-sized businesses in optimizing results, accelerating profitable growth, and ensuring an engaged team that is aligned with your vision. 


We set out to support the problem solvers, to shorten the path to success, and to ensure we all enjoy the journey along the way!


We ask the right questions so that you get the right answers.

Our Experience.

With over 15 years in the consumer packaged goods industry, we have a diverse background inclusive of all aspects of operating a business.   


  • Sales
  • Marketing
  • Product Development
  • Operations
  • Finance


The Peloton Project is prepared to help you evaluate and initiate a strategic plan to achieve your goals.  

Why Us?

We are driven by results and take pride in both the planning and the execution.  


We combine our experience from businesses small and large to uncover opportunities and initiate change. 


We are your best partner to set your team up for success.